Chanel Manager
Salary: 120,000 THB/Month, Fleet Card, Incentives
Key Responsibilities :
Salary: 120,000 THB/Month, Fleet Card, Incentives
Key Responsibilities :
- Conduct in-depth analysis of consumer behavior and channel performance to uncover growth opportunities and guide strategic decisions within the General Trade sector.
- Collaborate closely with Regional sales Chief and sales teams to ensure the successful execution of segmentation strategies, offering insights and support for account-level initiatives.
- Work with the marketing team to create targeted marketing plans for each channel segment, including in-store promotions, point-of-sale displays, and traditional efforts.
- Track and evaluate the performance of each segment, producing regular reports and providing data-driven recommendations for ongoing improvements to segmentation strategies.
- Keep a close eye on industry trends, competitor actions, and emerging channels to identify new opportunities for channel expansion and maintain a strong competitive position in the market.
Qualifications:
- Bachelor’s degree or higher in marketing, business administration or related.
- At least 3-5 years experiences in Channel Management in FMCG by Marketing strategic planning.
- Good command in English.
- Proficient in computer skills. (Microsoft office)
- Good negotiations, communication, collaboration, creativity and analytical skills.
- Highly responsible, self – motivate , passion and strong marketing sense.