Discipline Print media
Taling Chan, Bangkok, Thailand
Our client is Omni Media that includes magazines and books for both online and offline channels.
Responsibilities
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Qualifications
• Bachelor or master’s degree in Business Administration, Marketing or related field.
• Minimum 3 years of experience in Digital Marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
• Strong analytical skills and data-driven thinking
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Knowledge of ranking factors and search engine algorithms